Blumhouse’s The Black Phone opened this weekend and absolutely killed it at the box office (no surprise) to the sweet tune of $23.6M domestically. Fans were in for an added surprise as the company revealed the first-ever update to their familiar motion logo. The update includes nods and Easter eggs to the company’s legacy thus far.
“Our new logo is a fun tribute to our Blumhouse films and television series, and I’m curious to see if our fans can spot all the hidden symbols we’ve included throughout,” said Blumhouse CEO and Founder Jason Blum. “I’m thrilled we unveiled it with Scott Derrickson’s The Black Phone, so fans saw the new logo on the big screen.”
“The original Blumhouse logo holds a special place for horror fans like me, so we wanted to honor that legacy while creating something new. This new logo pays tribute to the original version and incorporates a lot of fun Easter eggs from Blumhouse films and TV series from the last decade that we think fans will enjoy the discovery,” said Blumhouse Chief Marketing Officer Karen Barragan. “It was a fun collaboration with my friend Neil Kellerhouse, and the stellar team at Elastic, who brought their own fandom and ingenuity to the work.”
The new logo takes viewers through the Blumhouse, and reveals several easter eggs from the company’s most iconic film and television series. The logo was created by design studio Elastic, by creative directors Neil Kellerhouse & Duncan Elms, in conjunction with Blumhouse CMO Karen Barragan.
“It was an honor to work for such an iconic brand and to be able to reference and pay homage to all of the great movies and shows from their catalogue,” said Elastic’s Duncan Elms. Added Neil Kellerhouse: “I feel so grateful to have worked with all the extraordinary talent at Blumhouse and Elastic. The House of Blum is full of surprises. Keep watching.”
Take a look at the new logo below, see how many Blumhouse references you can spot, and catch it on the big screen with The Black Phone, now playing in theaters.
