Chauncey is coming to LA! Lionsgate and Blumhouse are inviting horror fans out for a playdate with Imaginary‘s Chauncey the Bear. The new immersive pop-up experience gives fans the chance to “explore the world of the movie and discover the terror that is the truly special friendship between Chauncey and the young Alice. As audiences walk through the playhouse, they will make their way to Chauncey’s basement, where they will find hints of the scary and shocking truth of the imaginary friend, along with plenty of photo opportunities.”
Dates:
The experience opens to the public February 23 and closes March 2, (closed from February 27-29 for a special event).
Hours:
4pm-10 pm Monday through Thursday, and 1pm-11pm Friday through Sunday
Where:
8175 Melrose Ave. (at La Jolla Ave.)
Tickets:
Admission is free, reservations are recommended via www.imaginaryplayhouse.com.
Imaginary taps into the innocence of imaginary friends – and begs the question: Are they really figments of childhood imagination or is something more terrifying lying just beneath? Check out the official synopsis:
When Jessica (DeWanda Wise) moves back into her childhood home with her family, her youngest stepdaughter Alice (Pyper Braun) develops an eerie attachment to a stuffed bear named Chauncey she finds in the basement. Alice starts playing games with Chauncey that begin playful and become increasingly sinister.
As Alice’s behavior becomes more and more concerning, Jessica intervenes only to realize Chauncey is much more than the stuffed toy bear she believed him to be.
The experience is designed by Experiential Supply Company, which previously created the pop-up experiences for It and Wonka.
“We love creating experiences where our movies can come to life,” Jason Blum, Blumhouse CEO and founder shared in a press release. “Your teddy bear will never look the same, and Blumhouse Presents: Chauncey’s Imaginary Playhouse is the perfect way to get audiences ready to see the movie.”
Jeff Wadlow, director and co-writer of Imaginary, added, “Imaginary is not just a scary story about a forgotten imaginary friend looking for revenge – it’s a movie about the terrifying potential of imagination, and how it can be used to access a frightening new world with very real consequences. Giving fans the Playhouse treatment will fully immerse them into Chauncey’s world and set the table for what’s coming on March 8 when Imaginary hits theaters.”
“We also have seen audiences thrill at experiencing horror come to life, as with our SAW experience in Las Vegas,” said Dani Otero, Senior Vice President, Global Paid Media, Lionsgate. “When you combine that with Blumhouse – a name audiences trust to uniquely and authentically scare them – you get an extremely fun and memorable marketing experience that’s the perfect setup for a terrifying movie.”
Imaginary is in theaters March 8.
